Strategic Clarity,
Market Impact
Helping businesses achieve strategic clarity, stronger brands, and sustainable growth through practical business strategy, marketing, sales, and executive advisory services.
After two decades building brands in a crowded multi-channel category, I know what actually moves the needle for a business, and what's just noise.
I started Brand Asset to help business owners and leadership teams develop actionable strategy. Whether you need to sharpen your market position, tighten your portfolio, build capability in your team or get a strategic project over the line - I can help make it happen.
Ideas are easy. Results come from clear direction, disciplined execution, and knowing your customers, your market, and your numbers.
Luke Tyler
Principal
Strategic Advisory Services
Marketing + Sales Strategy
Premiumisation
Building
Capability
Project Management
Experience You Can Trust
Luke Tyler has spent more than 20 years building premium, brand led businesses in one of the world’s most competitive categories.
At the helm of global brand including Grant Burge, St Hallett, Wirra Wirra and Petaluma, Luke’s experience includes general management, marketing, sales management, building direct-to-consumer platforms, and commercial strategy, giving him a unique perspective on what it takes to build resilient, profitable organisations.
Luke is uniquely placed to assist you with direct to consumer strategy, distributor management, premiumisation and marketing strategy in any FMCG business including premium beverage, craft spirit, specialty food and luxury products.
Businesses We Work With
Why Brand Asset?
At Brand Asset you will get direct access to the principal Luke Tyler and benefit from his experience in premium FMCG, working with leading Australian wine brands.
Luke’s approach is collaborative and practical, creating strategies that are actionable and will deliver commercial outcomes and help build stronger and resilient businesses.