About Luke Tyler

Luke is the founder of Brand Asset. He’s been behind some of Australia’s most loved and respected wine brands for over 20 years.

With senior executive roles across general management, marketing, direct to consumer and sales, Luke has guided global strategy for multi generational families businesses, private equity and international corporates.

Luke takes a wholistic and practical approach to strategy, driven by a deep understanding of consumer behaviour and the pillars needed to build strong brands and resilient, profitable businesses.

Portrait of a smiling man wearing glasses, a dark blue blazer, and a checkered shirt, sitting at a table in a modern office or conference room with large windows and a wooden interior visible in the background.

Businesses We’ve Worked With

Logo for Handorf Hill Adelaide Hills, featuring a house shape with a stylized tree inside
Black and white landscape painting of hills, trees, and vineyards with the text "Ashton Hills Vineyard" at the top.
A street sign with a dark blue background and white text that reads 'WIRA WIRA'.
Finmark logo featuring a stylized fox head inside a circle with the word 'FINMARK' below it.

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