Luke is the founder of Brand Asset. He’s been behind some of Australia’s most loved and respected wine brands for over 20 years including Grant Burge, St Hallett, Petaluma and Wirra Wirra.

With senior executive roles across general management, marketing, direct to consumer and sales, Luke has guided global strategy for multi generational families businesses, private equity and international corporates.

Luke takes a holistic and practical approach to strategy, driven by a deep understanding of consumer behaviour and the pillars needed to build strong brands and resilient, profitable businesses. Working in the hyper-competitive and crowded category of wine has given Luke a unique insight to commercial management which can be applied to premium FMCG, specialty food, craft spirits and luxury products.

Luke is the direct contact for all clients.